Welcome to RelKey.
In 2007
CBS charged 2.6 million dollars for each 30 second spot to advertise
during the Super Bowl. Does this sound ludicrous to you also? On the
surface, it is ludicrous. Millions of dollars for a half minute is
nuts¯ says many commentators when reporting these numbers.
Like
wise, one thousand of our keys and a key cutting machine will cost
about $4,000. Does this sound ludicrous? I own RelKey and that much
money for an 8"¯ x 10"¯ x 7"¯ box of keys and a box of key cutting machine
sounds high to me also.
The value of
advertising is not the minute or the thing. There is no value in the
half minute or full page magazine ad nor the 2 minute radio spot. The
value is certainly not a decorated key with your name on it. The
vehicle itself that delivers your name has little value.
The
value of all advertising is found in the exposure of your message. One
half minute of Super Bowl advertising will expose a message to
200,000,000 people for 30 seconds. That's why companies will pay
millions of dollars to fill all the spots on big television events. The
cost per exposure is about $.0286 per household exposure.
One
thousand of your decorated keys on the rings of your prospects as a
working key will expose your message ten times a day, every day for the
next four years. That is 14,600,000 exposures at $.00027 per exposures
to the people you want to see your name and not the 2.2 people per
household for a thirty second time slot.
Successful businessmen know that long term, consistent & effective advertising generates income and is actually free.
RelKeys ¦ Real Advertising.
RelKey, the finest decorated key in the world. | 
